OK, so you have spent a small fortune on creating a lovely looking website to host your blog. You have also invested a lot of time and energy into creating engaging, thought provoking articles and blog posts.
However, when you check your analytics you can see that no one is reading them at all. It can be devastating to put all that energy into something you love and not get results. But, not all is lost.
There is an excellent chance that you are making some simple mistakes – and I’m going to explain some of those with you today. Let’s dive in and see why no one is reading your blog posts.
It takes a long time to build up a loyal following, no matter how much money you have thrown at your blog. It just doesn’t happen overnight, and if you have only just started, you will need to give it some time.
I hate to break this to you, but just because an issue is close to your heart, it doesn’t mean everyone shares the same opinion. It’s a big issue that many new bloggers have – their ideas just don’t relate to a broad audience. Don’t forget, you aren’t writing for you. It’s an audience you are trying to appeal to attract. A little more research into developing your ideas into more popular subjects is all that might be needed.
No One Can Find You
Another reason you are getting visitors could be because your posts are not optimized for SEO. It is essential that your site is optimized correctly if you want to rank higher in the search engines. Always write for people, of course. But, once your post is complete, ensure that you are using a variety of keywords in your headers and the main body of text.
Links are pivotal in increasing your visitor numbers and ranking higher in the search engines. The more links you have, the more the likes of Google will trust your website. However, some links are better than others – and some can even harm your website. Make sure all links pointing to your site are from quality sites and get rid of any that aren’t. The recent Google Penguin 4 update means you should start to see the fruits of your labor pretty soon.
Writing a blog post is only the first step – you then have to shout out loud about it. The simple truth is that if you aren’t marketing your blog, no one will ever see it. As mentioned above, SEO is important. Bt you should also be actively promoting your content on social media. Contact other bloggers in your space, too. Not only will this increase your circle of influence, but you will also start getting high-quality links.
Finally, how often are you releasing your blog posts? There is a genuine need for consistency, here, and regular updates are critical. Instead of posting one blog per week, try going for two. It can almost double the volume of your leads.
Let me know if these tips helped!